About US/Our Story:

MINICHEER, dedicated to young children up to 6 years of ages, is a designer, developer and manufacturer, offer themes and formats suited to a young kids’ interests, top safe, fun, engaging and educational.

We combine great design, innovation, fashionable color with features that are top safe, friendly, fun and educational for young children. All our products are strictly tested fully to comply with European and American safety standards.

Minicheer has great ability to spot modern trends of design and material, convert them into 100% friendly products which will spark a child's imagination, creativity and curiosity, help develop many skills that are vital for the success of our future generation, and are also fashionable for your home decoration.

To love the earth, protect the environment, use recyclable materials whenever possible, do not use the oil chemical products, this is Minicheer’s social commitment. To protect worker’s health, take care of charity, this is the Minicheer’s forever social responsibility.

Minicheer is a self-created word(Mini-Cheer)which means our team has a little desire to endeavor supplying baby, young children and their parents with happiness by design, innovation, safety and top quality.

We appreciate and take great pride in working with many experts all over the world in many professional fields-from teachers to artists to engineers to inventers. They helped us with correct company values, cultures view, product concept and tenet. Together with high-efficient quality management system, and top quality, these make each item outstanding.

Product Philosophy: Top Safety, Nature, Innovation and Early education.

Values: Creating in Love, Serve in Development.

Core Culture: Specialty, Dedication, Credit and Quality.

Tenet: Building Excellent Quality and Serving Children.


R&D: more than 80 engineers, designers.

Factory area:28,000 sqm.


Productivity:500,000 pieces/month

Business model:ODM/OBM

Certification:ICTI, Sedex, C-TPAT, GSV

Main products:kids puzzles, kidsd games, early educational products, toys feeding products, etc. suitable to kids up to 6 years of ages